Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

Feb 11, 2025 · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé’s CEO talking about the importance of addressing issues in the “right order” to Beats’ CMO underlining the need for marketers to have greater influence over product, it’s been a busy week.

Jan 2, 2025 · Advocating the need to “fight for your project” when it comes to social, NYX’s comms director discusses the value of choosing influencers “wisely”.

Dec 14, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Prime Hydration sales declined by £63.1m in 2024, making it one of the fastest falling FMCG brands this year.

Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money.

Jan 20, 2025 · Young men believe brands have a role to play in creating safer online spaces. Over three-quarters (76%) of young men in the UK are worried about the impact of social media on men’s mental health.

Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.

Sep 29, 2021 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.