The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of ...

When looking to drive long-lasting change marketers should start with the end in mind, have real clarity of mission and ...

This award celebrates the brands that are using AI in innovative and effective ways. Whether it’s improve experience, enhance insight, improve targeting, inform decision making or optimise spend we ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with ...