He's based on a logo that used to be on the Royals' shorts ... come up with when tasked with inputs like "basketball," "mascot," "king" and "nightmare fuel." "A.I." clearly wasn't the Kings ...

The logo includes California as the hairline and a crown highlighting Sacramento's skyline. In addition to the City Edition jerseys, the Kings introduced Roy Al, a new mascot inspired by the logo ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Have you seen the dancing man in St. Petersburg, dressed in a green suit and hat? That is Brandon Beachem, aka the Collard ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.