The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...