USC Trojans guard JuJu Watkins is steadily growing in popularity due to the stellar second collegiate campaign in the 2024-25.

Watkins has officially signed a multi-year NIL deal with Fanatics, making her the first women's college athlete to sign this ...

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

The NCAA will initially pay the women's March Madness teams 26% of the TV deal, which is the same percentage that the men's teams got in the first year that performance units were introduced (1991).

Natalie Esquire talks with USC star JuJu Watkins about her goals heading into the NCAA tournament, the records she's broken so far and balancing brand deals, including putting her acting skills to the ...

Ten of NCAA basketball's best athletes became 2024/25 Naismith Defensive Player of the Year semifinalists on Tuesday.