Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

But a more recent change at Starbucks has given some customers a reason to complain again—even while others celebrate the ...

Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.

CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...