Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to ...

With Chevron overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

To solve ad tech's intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: ...

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

WBD's ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and ...

Streaming TV advertisers still lack transparency. So Rain the Growth Agency created its own way to get more transparency into ...